BIO

Inspired by the powerful femininity of women around the world, MDCR is born, a brand founded in Cali, Colombia, whose main objective is to commemorate the grace of what it means to be a woman.

Infusing its designs with personality, sophistication and sensuality, MDCR seeks to create authentic wardrobe jewels, based on organic silhouettes born from the mannequin, mixed with volumes and the glamor of bygone eras, offering a highliving lifestyle.

As creative director and CEO behind the brand is María Daniella Cabrera Ruiz, a costume designer graduated from the University of San Buenaventura in Cali, who perfectly integrates what the MDCR woman is: spontaneous, passionate, and above all, powerful.

María Daniella seeks to amuse everyday life by designing “statement pieces”, statement pieces that she mixes with basic wardrobe garments to create unforgettable looks, offering her consumers a multifunctional and authentic lifestyle that she herself integrates and exposes on her social networks.

The exploration of silhouettes on mannequins is the starting point for the brand. The application of bows in various presentations, the symbolic use of the #MDCCRrowns which, like the Jazmines brooches, are an iconic accessory that empowers whoever wears it; made with scraps of fabric, promoting reuse and sustainability, which together with the implementation of scarves as a must have, are hallmarks of the brand that Maria Daniella describes as “elements that make up the aesthetics of the MDCR woman”.